Headless Shopify storefront built for a Vietnamese fashion brand — sub-second load times, custom filtering, and a mobile-first shopping experience that increased conversion by 40%.
View Live Demo ↗Client's existing Shopify theme was slow (6s+ load time), not optimized for mobile, and had a clunky checkout flow causing high cart abandonment — over 75%.
Rebuilt as a headless storefront using Next.js + Shopify Storefront API. Custom product filtering, optimized images via CDN, and a streamlined 2-step checkout.
Load time dropped to under 1 second. Cart abandonment fell by 30%. Mobile revenue increased 55% within the first month of launch.
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Analyzed the existing store using Lighthouse, WebPageTest, and Hotjar heatmaps to identify performance bottlenecks and UX friction points.
Designed the headless architecture with Next.js App Router, Shopify Storefront API, and a CDN-first image strategy. Wireframed key pages with the client.
Built all pages, product filtering, cart, and checkout. Integrated with Shopify inventory, payments, and discount engine via GraphQL API.
Cross-browser and device testing, performance tuning, and phased launch with traffic monitoring. Handed off with full documentation.
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